• Accumulation of new students
• Conversion of new students to class passes
• Retention of current students
• Promotion of a sense of belonging to a group
• Inexpensive and effective marketing tool
• Useful features
• Customizable content
• Automatic updates
• Technical support

Accumulation of new students

Gaining new students will be easy with your new web site. When people are looking into something new, they want to check the web site first. You will be able to give them a lot of useful information even before they come through your door (not to mention your location and prices). When they see how much fun class is, through your testimonials and pictures, they will not be able to wait to come to join your class!

Conversion of new students to class passes

Converting a new student will become much simpler. The new student who has seen the web site will have a general understanding of what takes place in class and will be familiar with your pricing structure. The new student will then attend your class ready to sign up for a pass if she enjoys it. This will also make the lives of your class managers easier as new students will come prepared to sign up for EFT (by bringing their checkbook or credit card with them!).

Retention of current students

Retain your current student interest in Jazzercise by getting them to check the web site once a week. They will love to see pictures from special events and check out the upcoming events in the calendar. Give them a place to go when they are surfing the web!

Promote a sense of belonging to a group

Your web site is a great way to make your students feel like they belong to a group. It can be difficult to talk to every student during class, so mention something on the “What's New” section of the web site about your students; if someone is going on a trip or has a great success story—let everyone know. Your students will know that you care about them. Also, they will be ‘in the know' on the current Jazzercise promotions and upcoming events.

Inexpensive and effective marketing tool

Have you spent hundreds of dollars on marketing that resulted in zero students? Put your money where it will get results. Your web site is an inexpensive marketing tool that will work. You know your current students will love to see what is going on. Your web site will retain your current students, hopefully bring back some previous students (great idea for post carding, “check out my new web site and see what has been happening in class since you were gone!”) and definitely accumulate more students.

Useful features

You will be able to send group emails to your students letting them know of immediate changes to class (e.g. if you have to cancel class or perhaps turn class into a Cardio Quick).

The calendar is a simple way to let your students know what is going on this month. If you do not make a calendar to hand out in class or if someone has not come to class in awhile, she will still know what is going on.

Customizable content

The web site is almost completely customizable. You can put as much or as little information on your web site as you wish. You can update as often as you want.

Automatic updates

The web sites will have automatic updates from time to time that will be done directly by RBJ. We also hope to receive feedback from you so we can add what you need to the web sites.

Technical support

You will have technical support as long as your web site is active—do not be afraid to call or email questions that you have!